Man Laws

Life Lesson: Apply these universal success laws and you will be rich.

**The author of this article is Clay Clark. He is a Las Vegas Motivational Speaker, business coach, author and entrepreneur.


Law #1: Dream Up Big Hairy Audacious Goals That You Are Passionate About And Pursue Them Relentlessly – You have to begin with the end goal in mind knowing that a goal is a dream with a deadline. You must believe and understand that if you do not impose the deadline for your dreams on yourself, your dreams will be dead because they will never be accomplished.


Law #2: Learn To Sell – If you can’t sell your product, it goes from being an asset to a liability. Learn to sell, partner with someone who can sell, or learn to be poor.


Law #3: Over Deliver – Over deliver on promises and deadlines. Show up early, deliver your product early, and deliver more than you promised. Over deliver now, and in the future you will be overpaid.


Law #4: Integrity – Always deliver on your promises, even when it’s not fun, easy, or conveniently affordable. Build your foundation based on your reputation so that you can exponentially grow your level of compensation.


Law #5: Standardize Everything – Common sense is not common; thus, you must create duplicable processes for every facet of your business. Think like GEtm, Southwesttm, and QuickTriptm, and not like Al’s Garage and Bait Shop because when Al leaves Al’s Garage and Bait Shop, things fall apart.


Law #6: Pursue Learning With A Passion – Becoming successful is not complicated. Passionately study successful people who have similar goals and dreams in mind. Then relentlessly and diligently do what the successful people did to become successful starting today.


Law #7: Develop Mutually Beneficial Relationships – Only engage in mutually beneficial relationships with everyone. If you screw somebody today, you screw yourself in the long run. If you develop sincere, mutually beneficial relationships with your customers based on trust and the consistent over deliverance of your product and service, you will exponentially grow your customer base.


Law #8: Differentiate – Get the right people on the bus and then get the bus moving toward your goal. As you progress forward, reward your top people and remove your bottom people systematically. If you don’t fire your worst employees, then your best customers will fire you, your best employees, and your worst employees.


Law #9: Be Candid With Your Staff (unless someone asks you how they look) – You must tell your people where they stand if you ever expect them to progress and move forward. If your great employees do not know how much you love them, then they will leave. If your bad employees don’t know they are bad, they will get worse, or they will resent you when you finally are forced to fire them by your irate customers.


Law #10: “Propose solutions, not general criticisms.” – Bill O’Reilly, political commentator, author, reporter – If you are running a successful enterprise, you do not have time to just sit around and complain about things that you cannot control (like most of us humans are prone to do). To get things done and to accomplish your goals, you are going to have to be efficient. And one of the best ways to drastically improve efficiency is to adhere to the simple rule that you and your office staff will simply not tolerate general criticisms unless they are followed up with a proposal for specific, problem-solving solutions. Be a part of solving problems, not just talking about them.


Law #11: Celebrate Your Team’s Successes And Learn Quickly From Your Failures – When you fail, don’t cry about it. Look for the seed of an equivalent benefit hidden beneath the disappointment of the temporary setback, and then pick yourself up off the ground and get back to work today. You are playing the game to win, but occasionally we all have to lose.


Law #12: Save 20 Percent Of Your Income – Money is required to transform your dreams into a reality. The only way that you can create life momentum and to fund your passions is to save your money. Be like Rockefeller, Edison, and Sam Walton. Save now so that you can afford to invest in yourself and your dreams tomorrow.


Law #13: Buy Gold – Governments like to artificially stimulate the economy kool-aid by printing watered-down money thus making your kool-aid money watered down through inflation. The only way to protect you and to preserve your wealth from this hidden “inflation” tax is to buy gold. Remember, your gold will never go up in actual value; your dollars will just lose their value.


Law #14: “Be greedy when the market is fearful, and be fearful when the market is greedy.” – Warren Buffet – When the US population sees the sky falling and they are wanting to liquidate their assets, that is when you want to buy. I have personally purchased a house valued at well over $130,000 for less than $70,000 from a panicked seller. My friends, each dollar you earn is a gift, and we cannot afford to lose them quickly by buying things at full price.


The 21 Irrefutable Laws of Leadership – John C. Maxwell

Born Standing Up – Steve Martin

Built To Last – Jim Collins and Jerry I. Porras

In the Words of Great Business Leaders – Julie M. Fenster

Eight Habits of the Heart – Clifton L. Taulbert

Good To Great – Jim Collins

Guerrilla Marketing – Jay Conrad Levinson

How To Win Friends and Influence People – Dale Carnegie

Sam Walton: Made in America – Sam Walton with John Huey

More Than a Hobby: How A $600 Startup Became America’s Home and Craft Superstore – David Green with David Merrill

The No Spin Zone – Bill O’Reilly

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time – Howard Schultz and Dori Jones Yang

The $100,000 Club: How to Make a Six-Figure Income – D.A. Benton

Cashflow Quadrant – Robert T. Kiyosaki

The Creature from Jekyll Island: A Second Look at the Federal Reserve – G. Edward Griffin

The Education of an Accidental CEO – David Novak with John Boswell

The Laws of Success in Sixteen Lessons – Napoleon Hill

The Millionaire Next Door – Thomas J. Stanley, Ph.D. & William D. Danko, Ph.D.

The New Imperialists – Mark Leibovich

The Service Profit Chain – James L. Heskett, W. Earl Sasser, Jr., and Leonard A. Schlesinger

The Slight Edge: Secret to a Successful Life – Jeff Olson

Think and Grow Rich – Napoleon Hill

Radical Marketing – Sam Hill and Glenn Rifkin

Rich Dad, Poor Dad – Robert T. Kiyosaki

Titan – Ron Chernow

The Value Profit Chain – James L. Heskett, W. Earl Sasser, Jr., and Leonard A. Schlesinger

Winning – Jack Welch with Suzy Welch

Rules of Engagement (for DJ Connection employees only)


“Knowledge without application is meaningless.” Thomas Edison

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  • Founder of DJ Connection
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