Case Studies

Case Study – A particular instance of something used or analyzed in order to illustrate a thesis or principle.

Since receiving the Metro Chamber of Commerce Entrepreneur of the Year Award, and the U.S. Small Business Administration Entrepreneur of the Year Award, Clay Clark and the Make Your Life Epic team have been helping businesses like yours to move from where they were to where they wanted to be.

Feel free to explore our limitless supply proven case studies and examples below, but before you do…we’d like to explain our philosophy on business coaching / business consulting.

Big Idea:

“Entrepreneurship actually does not need to be in the trial and error stage anymore. There really is a lot that is in the pattern recognition realm. There is not cookbook that guarantees that if I do this I will be successful. But there really are important patterns to see.” – Clayton Christensen – Harvard Business School Professor

Editor’s Note – Click here to see Clay Clark and his business ventures featured in PandoDaily, YahooFinance, Forbes, etc…


Clay’s Translation:

Study successful people + Do what they do = Your chances of achieving success will improve dramatically.

Podcast: FireRescue1 Editor-in-Chief on inspiring, motivating firefighters

Motivating Firefighters

Read Full Article Here

Since starting his first business out of his college (Oral Roberts University) dorm room in 1999, Clay Clark has been a relentless student of success, devourer of case studies and persistent pursuer of millionaire mentors. His relentless study of success has resulted in a vast knowledge of the “best-practice” business systems and how to apply them countless business niches and industries. To date, Clay has worked with nearly every type of business or industry under the sun including: appliance stores, bakeries, banking, bridal shops, builders, call centers, commercial real estate, coffee shops, colleges, (fine) dining, dentistry, financial planning, florists, franchising, limousine services, men’s grooming, neurology, orthodontics, retail, photography, publishing, roofing, staffing, sports-related organizations, technology, videography, etc…

Editor’s Note: Clay has never worked with anyone in the “Petting Zoo Industry” although he is still holding out hope.

If Success Is Just A Formula, Why Aren’t More People Successful?

“The missing ingredient for nearly all of the 1,000-plus clients I have worked with directly to improve their businesses is pigheaded discipline and determination. We all get good ideas at seminars and from books, radio talk shows and business-building gurus. The problem is that most companies do not know how to identify and adapt the best ideas to their businesses. Implementation, not ideas, is the key to real success.” – Chet Holmes (Best-selling author of The Ultimate Sales Machine and all-time great business coach)

Clay’s Translation:

Half of business owners don’t know what to do. The other half refuses to do what they need to do because “it is hard,” “makes them feel uncomfortable,” or “requires a lot self-discipline.”

The Path To Success

“A Carnegie or a Rockefeller or a James J. Hill or a Marshall Field accumulates a fortune through the application of the same principles available to all of us, but we envy them and their wealth without ever thinking of studying their philosophy and applying it to ourselves. We look at a successful person in the hour of their triumph and wonder how they did it, but we overlook the importance of analyzing their methods and we forget the price they had to pay in the careful and well-organized preparation that had to be made before they could reap the fruits of their efforts.” – Napoleon Hill (Best-selling author of Think & Grow Rich).

“I had the pleasure of working with Mr. Clark in 2010 when I managed over 2.2 million square feet of downtown office and retail space. I can recommend him highly and without reservation. I had hired Mr. Clark to rebrand the portfolio and reach out to prospective tenants. Throughout the course of the campaign, Mr. Clark was a consummate professional. He conducted market research, built a website, and coordinated obtaining pictures, print materials, and gaining media attention within what I would deem record time. Within the first week of Mr. Clark going public with the campaign, he generated hundreds of prospective tenants. Mr. Clark’s positive attitude is contagious, he is hard worker, and he is genuinely a great guy to work with. I hope that in the near future I will have the opportunity to work with Mr. Clark again.”

David Atkinson

One Place, LLC

120 W. 3rd Street

Tulsa, Ok 74103

Clay’s Translation:

At Make Your Life Epic, we pride ourselves on teaching you the strategies, systems and processes that America’s top businesses have used to become successful, then we’ll actually help you implement the plan.

We Are the Only Business Consulting Company On the Planet That Provides In House:

  • Business Plan Creation
  • Business Coaching
  • Graphic Design
  • Funding Coaching
  • Photography
  • Media Kit Creation
  • Public Relations
  • Search Engine Optimization
  • Sales Process Creation
  • Sign Design
  • Social Media Marketing
  • Special Event Organization
  • Staffing Training
  • Systems Creation
  • Web Development
  • Videography
  • And nearly everything you need to get your business from point A to point B.


Case Study Archive

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  • Founder of DJ Connection
  • Founder of Epic Photography
  • Founder of the Tulsa Bridal Association Wedding Show
  • Founder of Make Your Life Epic Marketing / Advertising Agency
  • Founder of
  • Former Owner of Party Perfect (Which is now
  • Co-Founder of Elephant In The Room Men’s Grooming Lounge
  • Co-Founder of Fears and Clark Realty Group
  • Co-host of the Thrive Time Business Coach Radio Show